[Episode 100] The Meta of Food – All About Food Besides Eating It!

Jason is back on the podcast for one last, final episode! Yes, Thoughts on the Table ends today as it hits its 100th episode with the biggest topic we could think of: the meta of food, i.e. anything that has to do with food besides the physical sensations of actually eating it. Join us in our journey through this fascinating subject as we touch on the concept of authenticity and on how culture influences our appreciation of flavor.

Conversely, in the second part of the episode, Jason and I discuss some cooking trends that affect the flavor of food. These include the tendency to finish cooking pasta in its sauce and to alter traditional recipes to make them visually pleasing for sharing on social media, more so than with our guests!

Special Thanks

I’d like to thank all of you who have been listening and the 65 amazing guests that I had the pleasure of interviewing and collaborating with. I’d like to make a special mention to those who have bought into the project and really helped drive it, starting with Jason, and including Gino De Blasio, Manu, Frank Fariello, Diana Zahuranec, Raffaella De Amici, Rick Zullo, David Scott Allen, Nick Zingale, Mark Preston, Simon Pagotto, Melinda King, Tina Prestia, Sim Salis, Eva, Diana Pinto – who also contributed to this last episode with her precious research and insight.

Episode References

Carbonaragate

Cookbooks

  • Marcella Cucina, by Marcella Hazan, William Morrow Cookbooks, 1997
  • Millericette, by Erina Gavotti, A.Vallardi, 1995
  • Mangiare e Bere all’Italiana, by Luigi Carnacina and Luigi Veronelli, Garzanti, 1962
  • Recipes and Memories, by Sophia Loren, GT Publishing Corporation, 2000
  • Le Quattro Stagioni in Cucina, by Lisa Biondi, AMZ Editrice, 1981
   

[Thoughts on the Table – 99] Taste and Flavor Flashbacks with Jason and Paolo

As Thoughts on the Table approaches 100 episodes, I chose to dedicate episode 99 to the series’ beginnings, dating back to August 2013. I was an avid podcast listener and, inspired by great productions like This American Life and Stuff You Should Know, I involved my friend and then-coworker, Jason, and branched off from my blog to try the more colloquial format of a podcast.

Today’s issue contains extracts from the first six episodes where Jason and I discuss taste and flavor, as well as cultural differences between Italy, North America, and Japan. Among other topics, we touched on why as an Italian I would never try to put salt on pasta, whether eating spicy food can damage our taste buds, the reason why desserts tend to end the meal, why many people learn to appreciate “spoiled” foods like Gorgonzola and Nattō, what exactly astringency is, and the path to appreciating subtle flavors. To wrap up the selection, I couldn’t help but include extracts from episode seven, a recording that took place right in the center of Milan on Jason’s impressions from visiting Italy for the first time.

After these seven episodes, Jason could no longer continue as a co-host. So I started looking for a new podcast partner by enlisting some of my dearest blogger friends as collaborators. This eventually gave me the idea to turn the podcast towards the format of the interview. I enjoyed it a lot. With practice, I learned to connect with my guests in a way that would capture their spontaneity in entertaining and informative chats, and I made many lasting connections as a result, for which I’m grateful. My guests included food bloggers, writers, cookbook authors, chefs, food professionals, food photographers, event organizers, cooking instructors, and fellow podcasters. Overall, in nearly nine years of activity, Thoughts on the Table saw a total of 65 collaborators for a combined playback time of 39 hours, 19 minutes, and 13 seconds.

   

Making Basil Pesto in a Blender

This article is about basil pesto, the second most famous Italian pasta sauce, of course after tomato sauce.

However, this is not about the traditional way to make “Pesto Genovese” – using a mortar; there are plenty of good resources on that (as greatly summarized on Food Lover’s Odyssey). This article is about the more modern way to make pesto – using a blender, a method which is quite common also in Italy.

Technically the word “pesto” comes from the Italian ‘pestare’, to pound. Therefore, the purists would argue that this sauce should be called differently when made in a blender.

Aside from how it should be called, does the pesto made in a blender taste the same as the traditional one? Absolutely not. But it does get close, and it’s much better than any pesto that I could ever buy in a jar.

But before we start throwing basil leaves into the blender, it’s important to know that chopped basil is prone to oxidation – it turns dark and deteriorates in flavor when in contact with the oxygen in the air. Luckily oxidation can be countered by allowing the basil leaves to dry completely before blending them so that the oil can create a seal around the chopped leaves, keeping the oxygen away.

Basil also deteriorates and changes flavor when heated too much. To help counter this, the blender must be activated in pulses in order to limit the overall blending time and the corresponding friction produced by the blades. It also helps to chill the blender bowl and blade in the freezer before use.

Pesto sauce is traditionally used on trenette, trofie (pictured below), but also on linguini, spaghetti (as in this post’s feature image), and even gnocchi.

Making Basil Pesto in a Blender

Yield: 4 servings as pasta sauce

Total Time: 15 minutes

Prep Time: 15 minutes

Making Basil Pesto in a Blender

Ingredients

  • 100 g fresh basil leaves (if you can find it, prefer the Genovese kind)
  • 50 g Parmigiano (or a mix of Parmigiano & Pecorino cheese)
  • 25 g pine nuts (possibly, from the Mediterranean)
  • ½ cup extra-virgin olive oil
  • 1 teaspoon of coarse salt
  • 1 clove of garlic (optional)

Preparation

  1. Gently wash the basil under cold running water and then lay it on a towel and let it dry completely (fig. 1). Do not bend or crush the leaves.
  2. Meanwhile, put the blender's bowl and blade in the freezer for at least 10 minutes (fig. 2a).
  3. Pour all of the oil in the blender, then add the crushed garlic (if using it) and the basil. Give it a few pulses until the leaves are roughly chopped up (fig. 2b).
  4. Add the cheese, grated or cut in small bits, and the salt (fig. 2c). Give it a few more spins.
  5. Add the whole pine nuts (fig. 2d).
  6. Give a few last spins and extract from the blender (fig. 3).

Notes

If the sauce is not used immediately, it can be preserved in the fridge for up to two to three days. Store it in a tall and narrow container (e.g.: a glass) and top it up with an extra tablespoon of olive oil. Before using it, leave the sauce out of the fridge an hour - don't warm it up, or you'll cause the cheese to lump together and separate from the oil. Pesto can also be frozen, in that case some recommend not to add the cheese until the sauce is thawed.

https://www.disgracesonthemenu.com/2022/01/making-basil-pesto-in-a-blender.html

Paccheri with Mushrooms, Gorgonzola, and Mascarpone Cream

Paccheri are undoubtedly the most majestic kind of short pasta one can find! With a diameter of 1 ½ inch (4 cm), thick walls, and a rough surface, each guarantees an unbeatable bite, or two!

The Paccheri shape originates in the Campania region of Italy, which is also where you find Gragnano – a town near Naples recognized as the capital of dried pasta. As you can imagine, when I stumbled upon a box of Paccheri made in Gragnano, I couldn’t resist!

However, I was still waiting for inspiration for the right sauce that would bring out the fantastic character of this pasta. As a northern Italian, now that it’s colder outside, I naturally drifted towards creamy mushrooms. But that wasn’t enough. So I added Gorgonzola for a pleasant blue kick and Mascarpone for extra creaminess and depth. The resulting recipe is very straightforward, quick to make, and very forgiving in the amounts, even in the timing.

Ingredients for 2 servings

  • 5 oz Paccheri (150 g) (can also use Rigatoni or other short dried pasta of sufficient presence)
  • 1 Tbsp coarse salt
  • 5-6 chestnut mushrooms (about 100 g), sliced
  • 2 garlic cloves, crushed
  • 1 Tbsp butter
  • 1 Tbsp olive oil
  • 2 Tbsp white wine
  • 2 Tbsp Mascarpone (about 75 g)
  • 2 Tbsp Gorgonzola (about 75 g)
  • 1/4 cup double cream
  • 1/4 cup Parmigiano, grated
  • table salt

Preparation

1. Bring a large pot of water to a boil, add a Tbsp of coarse salt per 2 liters of water.
2. In a large nonstick pan, heat up oil and butter, add the crushed garlic.

3. Add the sliced mushrooms to the pan and roast them at high heat.
4. Continue sautéing the mushrooms until they have softened.

5. Start boiling the pasta for the time written on the box (usually around 14 minutes), which corresponds to an al-dente cooking level.
6. Add a splash of white wine to the mushrooms and let evaporate completely.

7. When the pasta is 5 minutes from ready, go back to the mushrooms, remove the garlic, and season lightly with salt.
8. Add the Mascarpone, Gorgonzola, and cream.

9. Still keeping very low heat, add ½ of the grated Parmigiano and mix everything into a creamy sauce. Note: should the sauce become too thick, add some of the pasta water.
10. When the pasta is ready, drain it quickly and add it to the pan with the sauce. Note: save some of the pasta water by draining the pasta back into the pan where it was boiled.

11. Finish cooking the pasta in the sauce for a couple of minutes, adding some of the pasta water to ensure the sauce remains silky smooth. This won’t overcook the pasta.
12. Plate gently into preheated bowls, then sprinkle with the rest of the Parmigiano.

Paccheri with Mushrooms, Gorgonzola, and Mascarpone Cream

Yield: 2 servings

Total Time: 30 minutes

Prep Time: 15 minutes

Cook Time: 15 minutes

Paccheri with Mushrooms, Gorgonzola, and Mascarpone Cream

Ingredients

  • 5 oz Paccheri (150 g) (can also use Rigatoni or other short dried pasta of sufficient presence)
  • 1 Tbsp coarse salt
  • 5-6 chestnut mushrooms (about 100 g), sliced
  • 2 garlic cloves, crushed
  • 1 Tbsp butter
  • 1 Tbsp olive oil
  • 2 Tbsp white wine
  • 2 Tbsp Mascarpone (about 75 g)
  • 2 Tbsp Gorgonzola (about 75 g)
  • 1/4 cup double cream
  • 1/4 cup Parmigiano, grated
  • table salt

Preparation

  1. Bring a large pot of water to a boil, add a Tbsp of coarse salt per 2 liters of water.
  2. In a large nonstick pan, heat up oil and butter, add the crushed garlic.
  3. Add the sliced mushrooms to the pan and roast them at high heat.
  4. Continue until the mushrooms have softened.
  5. Start boiling the pasta for the time written on the box (usually around 14 minutes).
  6. Add a splash of white wine to the pan and let it evaporate completely.
  7. When the pasta is 5 minutes from ready, go back to the mushrooms pan, remove the garlic, and season them lightly with salt.
  8. Then add the Mascarpone, the Gorgonzola, and the cream.
  9. Still keeping very low heat, add 1/2 of the grated Parmigiano and mix everything into a creamy sauce. Note: should the sauce become too thick, add some of the pasta water.
  10. When the pasta is ready, drain it quickly and add it to the pan with the sauce. Note: save some of the pasta water by draining the pasta back into the pan where it was boiled.
  11. Finish cooking the pasta in the sauce for a couple of minutes, adding some of the pasta water to ensure the sauce remains silky smooth. This won't overcook the pasta.
  12. Plate gently into preheated bowls, then sprinkle with the rest of the Parmigiano.
https://www.disgracesonthemenu.com/2021/12/paccheri-with-mushrooms-gorgonzola-and-mascarpone-cream.html

[Thoughts on the Table – 78] A Chat with Award-winning Author Andrew Cotto

Andrew Cotto is an award-winning American writer of Italian descent. His latest novel titled Cucina Tipica tells the fascinating adventure of a young American who falls in love with Tuscany and with the culture of its people. Naturally, food and wine end up setting the pace and become deeply entrenched in the story.

I was humbled to be contacted by Mr. Cotto who sent me a copy of the book for consideration as he thought it would fit with the theme of the podcast. After reading it, I couldn’t agree more! Please join us in this episode where we discuss the novel in its many aspects–from the significance of food in the Italian culture to the chemistry of taste, from culture shock and relocation to speaking a foreign language and what it does to interactions and introspection.

You can follow Andrew Cotto on andrewcotto.com as well as on Twitter, Facebook, and InstagramCucina Tipica is available on Amazon.

   

As an “appetizer” for the book, Andrew sent me a recap in the form of a Food and Wine Plot Menu with 24 tastes each corresponding to a food scene in the novel. Enjoy!

Cucina Tipica: An Italian Adventure
A Novel by Andrew Cotto

Food & Wine Plot Menu

Food and Wine Plot Menu

Novel Overview: Cucina Tipica is the story of a disheartened American who arrives in Italy on holiday and decides he never wants to leave. What follows is a wine-soaked, food-filled travel adventure about one man’s quest for an antiquated existence in the modern world.

Characters:
Jacoby Pines – a forlorn young American with a “golden palate” and hopes of redemption in Italy
Claire – a travel writer and Jacoby’s fiancee
Bill – a septuagenarian ex-pat from Texas and Jacoby’s wingman in the “adventure”
Paolo – Jacoby and Claire’s neighbor and landlord in the hills south of Florence near the village of Antella
Dolores – Claire’s “outrageous” English cousin and “Chiantishire” resident
Helen – An Aussie/English ex-pat and Florence museum guide

1st Taste:
Who: Jacoby and Claire
Where: Excelsior Palace Hotel – Rapallo, Italy
Food: Prosciutto, cheese, olives, dried lemons, fresh figs
Wine: Prosecco
Additional Notes: They ate with their hands and drank from the bottle, leaving stains and crumbs on the bed sheets, which Claire attempted to clear before removing her bikini bottom…

2nd Taste:
Who: Jacoby and Claire
Where: A “hole-in-the-wall” seafood osteria in Rapallo
Food: a basket of lightly fried calamari, shrimp, bream and whole anchovy seasoned with salt and lemon; pureed and garlicky fish soup; steamed prawns dipped in aioli; grilled sardines; plates of pasta with pesto and plates of pasta with clams
Wine: Carafes of Vermentino
Additional Notes: They shared the meal of seafood by the seaside in the Rapallo back alley as completely as possible, holding hands under and above the table, kissing frequently, filling each other’s glasses, and laughing throughout the two hours of slow and utter indulgence.

3rd Taste:
Who: Jacoby and Paolo
Where: The terrace behind Paolo’s villa featuring a wood-burning oven
Food: Handmade pizza with olives, anchovy fillets, and fresh basil; “Misto Arrosto” – a mixed roast of lamb, sausage, rabbit, liver in caul fat, guinea hen, halved-potatoes, heads of garlic, caramelized carrot and fennel.
Wine: “Local Chianti” – DOCG Colli Fiorentini, Grappa
Additional Notes: Jacoby felt as peaceful and inspired as he had in months. Maybe ever. The best two meals of his life had been had over the first two days in Italy. The country itself was more beautiful than pictures could capture. The people spoke a lovely language and wore elegant clothes. It was all good. And he wanted in.

4th Taste:
Who: Jacoby and Claire
Where: Comune di Norcia (Umbria)
Food: Porchetta sandwich for Jacoby; salad of wilted wild mushrooms atop bitter local greens for Claire
Drinks: Soft

5th Taste:
Who: Jacoby and Claire
Where: An elegant agriturismo in Le Marche
Food: Charcuterie plate of house-cured meats; silky thick noodles topped with black truffles; lamb roast; Pecorino cheese drizzled with honey
Wine: Rosso Piceno
Additional Notes: After dinner, they roamed the silent grounds and made love on a pool-side chaise lounge after skinny dipping in the cool water that rippled with shards of silver moonlight.

6th Taste:
Who: Jacoby and Claire
Where: The tiny piazza in Panzano-in-Chianti
Wine: Brunello di Montalcino
Additional Notes: Claire tucked into Jacoby’s side and put a foot up on the bench against the back of her leg. They silently swirled the wine and took small sips, staring at the valley beyond the village that burned gold with smoldering sunshine of a fading afternoon. Jacoby savored the apple smell of Claire’s radiant hair and the feel of her lithe body pressed into his. He thought that they, in that still pose, would make a great statue, like a modern Apollo and Daphne, frozen in marble so that their love would always last.

7th Taste:
Who: Jacoby, Claire, Dolores
Where: Restaurant in Panzano owned by a young butcher (inspired by the auspices of Dario Cecchini)
Food: Bistecca Fiorentina, uccellini in brodo (white beans with tomatoes in broth)
Wine: Vecchie Terre di Montefili – Chianti Classico
Additional Notes: The flavor of the beef was as profound and complex as any Jacoby had ever tasted. Steak in the States was bland, in need of sauce, but this simply-prepared choice cut was perfectly grilled – seared on the outside, rare and warm internally – helped by hints of lemon and rosemary and coarse salt while letting the flavor of the meat itself dominate. Amazing. Transcendental. Good f****** lord.

8th Taste:
Who: Jacoby, Claire, Dolores
Where: Terrace behind the barn where they lived on Paolo’s property
Food: Eggs with prosciutto and sage, bread
Wine: Prosecco
Additional Notes: Jacoby loved cooking for people, then sharing the meal and the mutual pleasure of being together. Eating the same food; drinking the same wine; everyone on the same stage. It was like sex when sex was good and mutual. What people called “making love.”

9th Taste:
Who: Jacoby, Claire, Dolores
Where: Mercato Centrale, Florence
Food: Margherita Pizza
Wine: Moralino di Scansano

10th Taste:
Who: Jacoby and Bill
Where: Hotel Floria-Zanobini, Antella
Food: Sausage and eggs with stewed tomatoes
Drink: Espresso
Additional Notes: “I’ve been an ex-pat for 35 years, and the only thing I miss about America is breakfast,” – Bill

11th Taste:
Who: Jacoby and Bill
Where: Hotel Floria-Zanobini
Food: Spring Minestrone (generous with pieces of artichoke, asparagus and carrots in a broth of pureed onions and leeks with a snap of garlic); fresh fettuccine with fava beans and Pecorino; rabbit loin wrapped in pancetta over polenta dotted with green olives
Drinks: Negroni, Chianti Colli Fiorentini, Grappa
Additional Notes: Bill and Jacoby ate and drank and spoke of their looming adventure into Florence proper, in search of a matriarch holed up in a palace marked by a cat statue. They laughed at their dim prospects, which were soothed by the magnificent meal and flowing wine.

12th Taste:
Who: Jacoby and Bill
Where: Florence, food stand near the Sant’Ambrogio market
Food: Lampredotto sandwiches
Wine: Chianti in plastic cups
Additional Notes: The aroma out of the stand was pungent; the sandwich warm in his hand, of tomato infused broth and hearty filling tucked between the bread. The taste was super savory to the bite, ample aromatics and a soft texture from the holy trinity of bread and filling and broth.

13th Taste:
Who: Jacoby, Bill, Helen
Where: Florence, a gazebo in Piazza Signoria
Wine: Prosecco
Additional Notes: “Why, yes. Yes, I would,” Helen said. “There’s few things I prefer more than a glass of Prosecco.”

14th Taste:
Who: Jacoby, Bill, Helen
Where: Florence, Il Teatro del Sale
Food: Gurguglione; artichoke sformato; polpettini; fried rabbit; zucchini stuffed with ground pork; roasted chicken & sausage with potatoes, flourless chocolate cake
Wine: House red, Vino Nobile di Montepulciano
Additional Notes: There was nowhere else in the world Jacoby wished to be. This was his Grand Canyon. His Hawaii. Mount Everest or Disney World. His paradise was a theater-cafeteria-commissary, sharing a table with two people he hardly knew but liked immensely, full of possibilities, in a room full of shamelessly happy people.

15th Taste:
Who: Jacoby, Bill, Helen
Where: Florence, club Sriracha
Drinks: Negronis (many)

16th Taste:
Who: Jacoby
Where: The barn
Food: Steak & eggs
Additional Notes: Tears fell down Jacoby’s face as he continued to chew enough to swallow safely. The salt from the tears entering his mouth brightened the flavor, making it more clear what was happening even before Claire descended the stairs in the same clothes she wore before, a suitcase thumping beside her.

17th Taste:
Who: Jacoby
Where: Al fresco table at the cafe in Antella
Food: Ceci and bread
Wine: Chianti Colli Fiorentini
Additional Notes: “Ciao,” Jacoby called before tucking into his plate of oven-baked chickpeas that tasted as flavorful as anything he’d ever eaten, washing the legumes and bread down with the local red wine as he sat in the cool shadows of his own private dining terrace on a Friday night in a silent village as twilight settled upon him in what felt like the most important place in all of the world.

18th Taste:
Who: Jacoby
Where: Osteria in Pienza
Food: Pici with porcini; pappardelle with wild rabbit ragu
Wine: Argiano Vino Nobile di Montepulciano
Additional Notes: In a shaded osteria at the end of town, Jacoby couldn’t decide between two pastas… so he ordered both, taking the mushroom plate first, followed by the gamy second course, both washed down with separate, massive goblets of Vino Nobile, which he swirled and sipped with great delight.

19th Taste:
Who: Jacoby
Where: Enoteca la Fortezza, Montalcino
Food: A plate of Pecorino in three varieties
Wine: Il Poggione Brunello di Montalcino (2007)
Additional Notes: When it was over, Jacoby felt a thread of sadness which he hoped to dash through the purchase of a case of the very wine he just drank.

20th Taste:
Who: Jacoby and Bill
Where: A cantinetta near Antella
Food: mixed antipasti; tagliatelle with porcini; roasted pork ribs; cantuccini…
Wine: Colli Fiorentini Riserva, …Vin Santo
Additional Notes: “That was incredible” Jacoby said. Bill made a face of modest expression and flicked a wrist in the air. “Cucina tipica,” he said.

21st Taste:
Who: Jacoby and Helen
Where: Lo Sprone Vinaino, Santo Spirito, Florence
Food: Cacio e Pepe; charred octopus & potatoes; roasted pigeon
Wine: Martinis (in the piazza out front), white wine (unnamed)

22nd Taste:
Who: Jacoby
Where: Hotel Floria-Zanobini
Food: Cinghiale ragu over polenta
Wine: Il Poggione Brunello di Montalcino
Additional Notes: The meat was as tender as it was flavorful, filling his mouth with silky decadence buttressed by layers of flavor only attainable through days of preparation that precedes slow, slow cooking.

23rd Taste:
Who: Claire & Dolores
Where: Hotel Floria-Zanobini
Food: Cinghiale ragu over polenta
Wine: Il Poggione Brunello di Montalcino
Additional Notes: “My f****** God!” Dolores’ voice shot from the kitchen. “This is the best thing I’ve ever tasted in my life!”
Jacoby and Claire cracked up and parted their hug.
“Bring it in here,” Jacoby called.
“No f****** way!” Dolores called back.

24th Taste (in absentia):
Who: Jacoby, Claire, Dolores, Bill
Where: The cantinetta near Antella
Food: To be determined
Wine: To be determined (lots guaranteed)
Additional Notes: “How’s the food?” Dolores asked Jacoby. “Decent?”
“Oh, it’s way better than decent,” Jacoby said. “More like typical.”

END OF NOVEL.

[Thoughts on the Table – 76] Introducing Food Blogger Tina Prestia from Tina’s Table

Tina Prestia is a food blogger with a fascinating background. She grew up in upstate New York in an Italian-American community (her dad being from Calabria), moved to New York City to pursue musical theater, graduated and worked at the French Culinary Institute, moved to Nashville working as a personal chef, then (five years ago) moved to Bologna, Italy.

Join us to hear Tina tell her story, share her passion for Italy, describe her love for pasta-making, introduce the city of Bologna, and talk about her experience with writing a blog.

You can follow Tina on her blog and also on Facebook, Instagram, Pinterest.

   

Geographical Indications: Italian Food, Made Official Or “Complicated Simplicity”

For the first time in this blog, I have the pleasure to feature a guest post. This article is by enologist, writer, and photographer Melinda King. To know more about Melinda, check out The Premise of Italian Cuisine podcast.

Melinda King

Italian culture is special in ways that are delicately combined, tangible and intangible. It would be impossible to disconnect Italian culture from the topic of Italian food, and the entire nation is formed by connections of things grown and eaten. Eating evokes emotional, memory, sensory, spiritual, and gustatory reactions, which are born from chemistry and imagination. This is a proud food system made from thousands of years of place-specific combinations; exceptional raw ingredients, combined and shared at tables, are traded in markets and perfected with love. Italian flavors are a stunning collection of colorful stories that grow from field to city, within regions—after all, the country was a collection of nation-states until unification in 1861. The subject of authenticity is constant to hungry Italians, who does it best, according to the way it is supposed to be done. Although they are talented innovators, tradition is the mark of excellence and respect. Thus, we are left to wonder: what is Italian food? What is Italian? Now, the country that has been a historical crossroads is asking serious questions about identity. Thoughts on the Table is the brilliant work of a worldly Italian (Paolo Rigiroli) who is brave enough to explore these themes. What Italians eat (and how), he reminds us, is every bit who they are.

And it is the Italians who have the hardest time answering these queries. The food is a source of incredible comfort and passion, and it is very difficult to reach conclusions. In an effort to distill one singular definition for the entirety of “Italian food,” one might say it is agriculture. This reminds us that the cuisine is an honorable and humble form of hard work. It is the superlative expression of microclimate, microbiology, and sunshine. It is the Italian people, respecting the gifts of their land, who proceed to turn wheat fields into toothsome vermicelli, lemons to acrid limoncello, winter cabbage into soothing ribollita, and 140-kg pigs into rose-leather prosciutto. Wine is further example of Italian agricultural genius.

How is it possible to organize such an enormous, magnificent topic? Taking into consideration so many places, dialects, seasons, and details, what is Italian food, and where does it come from? Are we being too precious about what we eat? Does place truly matter? And how can an entire nation be world-known such a thing as flavor?

Italian PGI olive oil sold in the UK.[Photo by Paolo Rigiroli]Recently, a friend of mine traveled to Rome, and wanted to buy a bottle of “authentic” Italian olive oil, to take with him back to Sweden. He found a large store, and assumed it would be a simple purchase. He tells me that it took forty minutes for him to decide on a single bottle, after asking three employees for help and making various searches on his cell phone. “There were so many bottles!” he exclaimed. “So many oils, from so many places, and so many different prices! Why do they do this?” In the end, he bought the smallest one, and left. Italy is very proud of its products, and olive oil is an incredibly critical topic. I imagine my friend saw bottles from Puglia, Veneto, Sicilia, Toscana, and Umbria, at the least, as each claims its olives to be the best. There are then the categories of oils (virgin, extra virgin, cold press, organic, biodynamic, gold label, etc.) and sizes (1 oz. flavored with pepperoncini or truffle) to 5 kg. The oils are sacred to the places they come from, and one would use local oil for local dishes. Moreover, every Italian olive has different compounds (peppery, golden, green, honey, smoky, juniper), that is tied to the environment it was grown and processed in. Hundreds of such compounds have been identified which contribute to the distinctive organoleptic characteristics that make Italian olive oil so exceptional.

Added to that, there are currently some issues in the worldwide olive oil industry, as origin is not easy to certify. Olives may be grown in Tunisia, and bottled in Spain. California olive oils companies used to quietly fly their products to southern Italy, where the plane would touch down and fill with gas, only to return to California for sale. This meant the oil bottles could be labeled with the words “From Italy.” Confusion is rampant in the marketplace, considering the brand of Italian foods.

How can Italian food protect and promote itself, and guarantee quality? This is important, more than ever, with the increasing global economy—and with new technologies (it is easier to mass produce foods, or copy ones already existing). What about Italian traditions? The individual state governments of Europe have, for the past few decades, been dealing with these issues within their own cultures. How to protect the integrity of Bulgarian cheeses, Greek wine, or German blood sausage? Italy was the second country, after France, to take action on certifying its natural food products. It was both a post-war reaction to economic and land issues, as well as a way to acknowledge the most important pieces of lifestyle. European states have since cooperated under the umbrella of the European Union, recognizing one another’s specialized products. Italy has been a tremendous example in this movement, to certify traditions in and out of its borders.

This does not mean that Italy published a list of official foods. Protected status does not cover lasagna and tiramisu. The topic is Geographical Indications (GI), and means that certain food products are trademarked as Italian, and cannot be impersonated or misrepresented. To be certified, the item must have a specific place of origin, a historically documented meaning, and production methods that adhere to exact steps and standards. They are the ingredients (animal products, herbs, fruits, vegetables, legumes, and dairy products) that make Italian food “Italian,” that they are raised in Italy, by Italians, where taste represents what cannot be verbalized. It is also a way to maintain identity, while earning a decent income. This applies to small-time producers, as well as the entire industries.

Geographical indications (GIs) is a legal status, represented with a visual package or label symbol, that identify a food as having originated from a specific place where a given attribute, reputation, or other characteristic of that good is attributable to its geographical home. GIs act like a trademark–once established, they confer certain exclusive rights to the owner. Unlike other intellectual property rights (patents, trademarks, copyrights), GIs are owned collectively by all producers in a region, rather than by an individual or a single company.

Note: there are Geographical indications are over the world (China, India, Sweden, Australia, South Africa, etc.). The United States is currently trying to garner support for their own system of GI (Georgia peaches, Idaho potatoes, California avocados), but the reputations of such products, and a strong system of capitalism, prevents the need for place/product protection. This article seeks to concentrate on the Italian context.

France was the first to certify national butter, cheese, and wine products (Appellation d’Origine Contrôlée, AOC). Roquefort cheese was regulated by a parliamentary decree in the year 1411; the modern system was reinstated in France in 1919. Italians followed with their own GI organization, post-war, as a way of naming and protecting cultural property within a delicate economic structure. Geographical indications were created by the European Union with Regulation 2081/921, seeking to solve communication problems between and within countries, for consumers and producers, while promoting rural development. Italian GI goods earned €15.2 million in production value in 2018, contributing 18% of the national agricultural economy.

There are 550 Sicilian growers certified for Sicilian arancia rossa (blood red oranges, IGP); each farm cultivates the same three arancia rossa varieties (there are three) according to the same rules, and is overseen and organized by a central ruling body called a consorzio. Each consorzio reports to the Ministero delle Politiche Agricole Alimentari, Forestali e del Turismo (MIPAAF), (Ministry of Agricultural, Food and Forestry Policies). These fruits are monitored by the Italian government, and have protection within the European Union.

The GI system has broad and precise stated objectives:

  • To promote foods, beverages, and wines with specific characteristics, particularly those coming from less-known or rural areas;
  • To improve the income of farmers who make “genuine effort to improve quality”;
  • Sustaining populations in rural areas;
  • Providing clear and “not-misleading” information to consumers regarding product origin;
  • Preserving cultural and historical identity.

Place-defined products connect value between food and territory, thus guaranteeing the quality for which a consumer pays a premium. The idea is to further prevent unwanted third parties from using terms, tactics, and marketing that mislead and misrepresent. Italian pride and livelihoods remain in the balance.

There are currently three European Union schemes for geographic preservation:

EU quality schemes
The EU Protected Geographical Status logos.
[Fair use of copyrighted logos]

  1. Protected Designation of Origin (PDO, red symbol): the entire product must be traditionally and entirely manufactured (prepared, processed and produced) within the specific region.
  2. Protected Geographical Indication (PGI, blue symbol): the entire product must be traditionally and at least partially manufactured (prepared, processed or produced) within the specific region.
  3. Traditional Specialties Guaranteed (TSG): food must be of “specific character” and either the raw materials, production method, or processing must be done in exact area (consistent for a minimum of 30 years).

PDO apples
The PDO logo applied on “Val di Non” apples, which are coincidentally brand-named ‘Melinda’.) [Photo by Melinda King]

Gorgonzola DOP
Gorgonzola DOP sold in the United Kingdom, branded with both the PDO and the Consorzio logos.

Protected Italian Foods

Many of the GI items are known to anyone interested in Italian eating. The names of these items are synonymous with the places they come from, and the name alone acts as an Italian ambassador. Some of the expected items on the list: PDO Chianti Classico olive oil, PDO Lago di Garda olive oil, PDO Mortadella, Asiago cheese, PDO Basilico Genovese (think pesto), PDO Mozzarella di Bufala Campana, IGP Nocciola Piemonte (hazelnuts famed for chocolates).

Still, most of the items may be called peculiar or even uninteresting to those outside the places they are made. Some unexpected items: IGP Acciughe sotto sale del Mar Ligure (anchovies), IGP Carota dell’Altopiano del Fucino (“A carrot? That’s not sexy!”), Pane di Matera (specialized bread loaves from the Sassi cave town), three kinds of saffron, IGP Bresaola della Valtellina (dried horse meat is highly esteemed), four kinds of asparagus (Bassano, especially), five kinds of lemons, eight kinds of chestnuts, Bergamotto di Reggio Calabria essential oil, Kiwi Latina (an Italian kiwi? Yes, and it is magnificent!). Of course, this country is always surprising.

Asparagus
Asparagus, unexpected IGP. [Phtoto by Melinda King]
It is quite common to see the PDO or IGP acronym in a restaurant or gelateria, where the pride of place ingredients is translated to the consumer, as a promise of something real and delicious to be had. And with the force of 0 KM eating, Slow Foods, Bio, Organic, and artisanal products, GI label status is not only economic, but “cool.”

Pepite McDonalds
The Italian McDonald’s featuring IG products. [Screenshot from www.mcdonalds.it]

Cin Cin

Italian wines have an exceptional portion of Geographical Indications to endorsement. GI wines are a vital element, though controversial, in the business and character of Italian winemaking. Autochthonous (native) grapes represent distinctive zones and methods of viticulture, each with unique climactic features. Nerello Mascaelese is a grape that only grows on Mount Etna, in Sicily; this grape is authorized as one of the grapes to be used in the Etna DOC red wine. Nerello Mascalese has been growing in this place for centuries. Popular international varieties such as Merlot, Cabernet Sauvignon, or Syrah need no protection–nor do they have such a significant history, cultivation, or sensory connection to Italian soil.

In 1964, Italy established a series of laws to safeguard the brilliance and authenticity of their wines. The directives define wines by characteristics such as: type of grape(s) used, alcohol content, bottling, labeling, how long the wine is aged, how and when to harvest, who can work the fields, machinery and tools, irrigation, naming, and sales promotions. In the last decades, several modifications and changes have been made to original legislation, as the numbers of wines and regions grow to the list. The last addition, made in 2010, established four basic categories that read consistent with concurrent European Union wine regulations (2008-2009) — Italian wines GIs are categorized as:

  1. Vini (also known as ‘generic/table wines’): wines can be produced anywhere in the territory of the EU, label includes no certain indication of place origin (of grape varieties used or vintage); only the wine color is required to be listed on the bottle label (“Tavernello” often ‘house wine’). In some cases, however, table wines can have very high quality and be sought by connoisseurs that don’t need any official certifications (‘Super Tuscans’).
  2. Vini Varietali (Varietal Wines): generic wines that derive mostly (at least 85%) from one kind of certified ‘international (grown in many places)’ grape variety (Cabernet Franc, Cabernet Sauvignon, Chardonnay, Merlot, Sauvignon Blanc, Syrah) or entirely from two or more of them; grape used or vintage may be shown on the label (e.g. “Merlot-Raboso” blend from Veneto).
  3. IGP (‘Protected Geographical Indication’ also known as IGT: ‘Typical Geographical Indication’): wines produced in a specific territory within Italy that follow precise regulations on allowed varieties, growing and vinification practices, organoleptic and chemical/physical characteristics, labeling instructions, among others (e.g. “Toscana IGT”).
  4. DOP (‘Protected Designation of Origin’) which includes two classes:
    • DOC (Controlled Designation of Origin) These wines must have been IGP wines for at least 5 years, and generally come from smaller regions within a certain IGP territory; far stricter regulations and focus on territorial personalities; a DOC wine can be promoted to DOCG after 10 years.
    • DOCG (Controlled and Guaranteed Designation of Origin) In addition to fulfilling DOC requisites, DOCG wines meet tighter analyses before going to market; they must also demonstrate a superior commercial value, and are linked with historical development.

Currently, there exist 332 DOCs (e.g. “Aleatico di Gradoli DOC”) and 73 DOCGs (e.g. “Amarone della Valpolicella DOCG”) bringing total to 405 DOPs. The financial aspects of the wine GI are momentous; a single bottle of DOCG Brunello di Montalcino can sell for up to $550. A scandal shook the Brunello consorzio in 2008 (known as “Brunellopoli”), where select winemakers were suspect for mixing lower quality wine grapes from other regions with local Sangiovese. Vineyards were quarantined and hundreds of thousands of bottles seized by authorities, facing millions of dollars in fines and years in prison. The issue was potential violation of GI purity rules, written by the Brunello Consorzio ruling body, and approved by the Italian Agricultural Ministry. Charges were ultimately dropped, and agreements to reinforce production principles were made between the Consorzio and winemakers.

Wine bottles display

I spent a number of years working in a wine business in California. When customers asked about Italian wines, they asked for wines by company or grape. Furthermore, their purchase decisions were generally based on price; customers were fascinated anytime I gave them a back story to the makers of the wine, the place it was made, or the types of grapes used. A wine was Chianti or Prosecco, but they did not know why. I would point to the labeling below the cork, when appropriate—if the bottle had the DOC or DOCG certification. “So the government says this wine is the best?” they would ask. No, I would shake my head and give a brief description of what GI represents. “Oh,” they would continue, “so the Italian government says this wine is the best?” they would repeat. Every time.

No, the government has no sensory opinion on the wines being made. This is a label that a company pays for, in a group with other companies in the same place, in order to show you, the consumer, that they mean business. The bottle of Vino Nobile di Montepulciano comes from vineyard lands that were budding vines hundreds of years before the pilgrims even built their boat. That is what the GI system would like us to remember. Currently, I am working in a vineyard/winery on Mount Etna, in Sicily. The DOC here is exceedingly proud of its work, and place (terra) is the language spoken in every glass. The soil changes from sandy to limestone, then lava rock, within a few meters, and vines stand fierce tests of weather and volcano. Add the salt of the sea and the shine of the sun, and it makes for an extraordinary natural beverage. The GI labels struggle to describe these things to an American wine shopper: philosophy of terra in an island borough founded by Greek settlers in 734 B.C.E.

Although GIs may promote a food or wine’s reputation, the level of quality is not guaranteed above similar food items. The perception of GIs is a matter of personal consumer taste and company/brand marketing, and this is an important concept to understand. For example, there may be six options of lemons at the local market. Two are certified GI status, from Siracusa (Sicilia) and Sorrento (Campania), and one from Spain. The other three, local fruits, do not list variety, but are stamped with the farm and city of origin. The GI status lemons cost twice as many Euros per kilo. Would you choose a locally made lemon, a higher priced GI, or the least expensive Spanish one?

How much sway does GI play, in the eyes of a shopper? Does it shift our priorities–taste preference, price, or place of being picked? Would you scrimp on lemons but splurge on cheese? How is this any different from brand name luxury Italian Gucci, Ferrari, or Armani? Normal people buy according to experience and reputation. If it works, they buy again. Italy, itself, has become a brand. The Italian GI is represented on the food or drink label with a small circular symbol (red and yellow or blue and yellow, depending on legal status), so we see as we buy. But these certifications are very expensive, and they require a long and thorough vetting process.

The symbol on the food (package, container, box, fruit seal, or wine label) will tell the buyer that it was made in according to the tradition of the area, by people who live there, with local or regional resources, in Italy by Italians. It will taste the way it is supposed to taste, according to history of the place, made flavorful by unique environmental conditions that only that place can provide. Terra, confirms that balsamic vinegar from Modena can only come from Modena. In this case, the Balsamic Vinegar Consorzio is a nearly secret society of older gentlemen who speak very little and carry out regular chemical “alchemical” analysis with small glass pipets and sensorial tastings. They meet in quiet rooms, and keep careful records. But they are extremely exclusive, and there is worry that the Modena vinegar community will soon disappear. It is not easy to pass on the legacy, or attract much excitement, as the work is difficult and unattractive to outsiders. This kind of work must be psychologically understood. But this is a common problem today, in Italy, with gentrification, separating family structures, and move towards tech jobs and city life.

Pomodoro di Pachino

The taste of Sicilian Pachino tomatoes cannot be reproduced. Heart-shaped Marostica cherries, from Veneto, are blessed by cool mountain breeze and warm sunshine. There is a cherry festival to honor the local fruits, as well as a famous chess game played with real-life human pawns in the Piazza degli Scacchi. The game dates back to 1454 when it was organized to settle a courtly duel between two noble lords competing for the hand of a lady. The history, the climate, and the science of place convene to create, in legal status, a true Italian flavor. Travelers can go to the game, enjoy the festival, and feel the life behind the GI, every September.

Parmigiano Reggiano cheese is a prime example of a Geographical Indication, demonstrating food as an art form. Outside Italy, “Parmesan” (originally a term from France to refer to Italian hard cheeses) is used as a generic name to identify a product (cheese-like, but not always cheese), that has a flavor reminiscent of the famed nutty bite that we know from true Parmigiano Reggiano. However, this copy food lacks the origin, and artisan producers. Parmigiano Reggiano has a singular history, taste, and identity that is unmistakably Italian. The Consorzio for Parmigiano Reggiano Cheese was formed in 1934; in 1996, Parmigiano Reggiano earned complete legal status in the EU. The Consorzio states that “the secret of its goodness originates in the place of origin, in the natural feed, our types of milk cows, the wind, the incline of our hills and goodness of grass, and in the high-quality milk with no additives.” The term “Parmesan” comes from geographical origin and means “of or from Parma.”

Parmigiano Reggiano is not only a good cheese, but also healthy and nutritious (named the official food of the International Space Station). After creation, the cheese wheels are subjected to a maturation period of at least twelve months (twenty-four for the most common version, thirty-six months and more for finer stravecchio), allowing Parmigiano Reggiano to gain its characteristic granular structure. It is made from raw cow’s milk (not pasteurized; there are 245,000 cows in the production area registered to make Parmigiano Reggiano) only grass and hay, not silage. After primary creation, the cheese is put into a brine bath of Mediterranean sea salt for about 22 days and then aged. At twelve months, each cheese is inspected by an expert grader who uses a hammer to tap the cheese and by sound detect undesirable cracks and voids. Cheeses that pass inspection are branded on the rind with an inspector logo. To guarantee each cheese and catalogue quality, each cheese wheel (40 kg) is stenciled by hand with:

  • The Parmigiano Reggiano DOP acronym and consorzio seal;
  • Identification number of dairy (there are 363 certified Parmigiano Reggiano dairies);
  • Production month and year;
  • An alphanumeric code identifying every single wheel.

Rounds of Parmigiano-Reggiano
Rounds of Parmigiano-Reggiano.
[Photo: Myrabella / Wikimedia Commons / CC BY-SA 4.0]
Every cheese is inspected by the consorzio, to verify if they are worthy of the Parmigiano Reggiano title, then fire branded when PDO standards are satisfied. There is a well-documented 800-year history of production, as it was first made by Benedictine monks in the same hilly areas. The processes are fiercely controlled by the consorzio, and every cheese is crafted with care, for excellence.

The cultural meaning for this cheese is also economic: in 2018, 149,000 tons (3.65 million wheels) of it was made by 50,000 Italians in Parma, Reggio Emilia, Modena, Mantua (to the right of the Po river), and Bologna to the left of the Reno river). In the same year, the cheese had a €2.2 billion estimated turnover at consumption (51,900 tons of it being exported). This is a meaningful cheese! It is easy to understand how such powerful food would have imitators. The name, alone, is sacred to the Italian people.

In 2003, the EU responded to a complaint filed by the Parmigiano Reggiano consorzio concerning the improper use by certain German companies of the name “Parmesan” as a generic name, on cheeses that neither exhibited the peculiarities of Parmigiano-Reggiano PDO, nor came from the area of origin—thus manipulating consumers and damaging reputation. German authorities refused to intervene, and thus the case was taken before the European Court of Justice. However, the case was ultimately dismissed, as the EU court did not have enough evidence to demonstrate German misuse of the generic name.

However, problems arise when deciding which phrases to protect as GIs. For example, although “Parmigiano Reggiano” is a protected GI under U.S. law (in an agreement made with Italian authorities and the cheese consorzio), the name “parmesan” is not protected—and this term is ubiquitous in American grocery markets on products that Italians would find abhorrent and embarrassing. Shoppers might even see Parmesan Reggianito, a hard Argentinean cheese invented by Italian immigrants who left Italy for South America after the Wars. They wanted to make something that would remind them of their native Parmigiano Reggiano.

Every few years, the Italian Parmigiano Reggiano consorzio tries to file legal action against a company in North America, regarding “Parmesan,” but an outright purge of all such cheese products would be impossible, and expensive. The issue comes down to labeling, but mostly, quality.

In 2012, American FDA agents investigated a cheese factory in Pennsylvania, called “Castle Cheese.” They were making goods sold as “100% real Parmesan” across the country; the cheese was found to contain cut-rate substitutes, chemicals, and fillers, such as wood pulp and cellulose. The Castle Cheese president pled guilty and was spent one year in prison, with a fine of one hundred thousand dollars, but the case was made on health standards—not Parmigiano Reggiano GI name protection. Kraft, America’s well-known mass pasteurized cheese mass brand, has argued that their parmesan cheeses actually promote and encourage the Parmigiano Reggiano product, rather than compete with or mock it.

Thoughts on the TableThis is why a podcast like “Thoughts on the Table” is so important: there is a tremendous need for a cross-cultural conversation about Italian food, by Italians and non-Italians, in the name of taste, access, affordability, and integrity. I can only imagine what it was like for Paolo, experiencing his first visit to a Canadian grocery store. It would be like showing him a roller skate and trying to convince him it was a car. Food is passionate and evocative; what happens when it is reduced to a transaction? We want to talk about grandmother’s soothing pasta dishes, not packaging standards.

Place Matters

Food is grown, traded, prepared, and shared according to geographical context. What you eat, for most of human history, depends on where you live. This is a field of study known as the GEOGRAPHY OF FOOD, which includes complex patterns and relationships between “space” and “place.” Taste transforms during stages of preparation. Quality means safe and wholesome ingredients, and consistency. This is where Italy excels. It has a vast range of topography, proximity to water, varieties of microclimates, and brilliant, creative farmers and chefs. As one of my friends reminds me, “our government is terrible, jobs are hard to get, and our soccer team fails in the World Cup, but we have the best eating in the entire world to console these pains.” The Mediterranean hits the Alpine ranges, and leave centuries of collaboration, giving this nation gastronomical and agricultural superiority. Science proves this, as well as our own opinions. And while so many things did not “originate” in this country, they are respected and perfected here: tomatoes, wines, pastas, coffee, and chocolate.

Place does matter—very much. In terms of food and wine, terra is the philosophical combination of physical and spiritual “place” that gives flavor. By flavor, I mean “memory,” the kind of meal we remember years after the dishes have been washed.

Geographic Indication is a legally recognized certification of quality for place-driven taste. It happens by tradition–meaning what is produced, how, and by whom. The Italian government is very serious about protection and recognition. History is, in my opinion, based in agriculture, and agriculture reveals identity. GI status strives to keep identity, while preserving the taste of memory.

In the name of authenticity, GI hopes to maintain marketplace clarity. Every protected food is traced, tracked, and guaranteed. There are major efforts by law enforcement agencies to uphold the legitimacy of food products. Olive oil, wine, balsamic vinegar, cheese, and prosciutto are some of the Italian products that are most copied and sold by fraud, or produced in sub-standard ways. Livestock are RFID tagged, and documented from conception to market shelf, and full records of genetic breeding are kept by the consorzio. A vegetable, a cheese, or a grape can be tracked by DNA testing, to assure the place it has come from. Italy has 822 registered GI products, more than any other nation, of the worldwide total 3,036 (2018 ISMEA). “Made in Italy” is very big business.

Of course, the Geographical Indications are quite general, and work with ideals. It is basically a package of economic safeguards—copyright schemes made in a non-capitalistic system. The European Union oversees each country’s regulations, and promotes communication across the board. Italy does not always enjoy being a part of the Union, though it gains considerably from the Geographical Indication projects. Aside from the spiritual and cultural lauds from economic protection, the PDO and PGI symbols are basically there to pay people to make good raw materials (beans, sardines, and kiwis). Italy must also realize that certification means Italians competing with Italians, long before the rest of the world. As Italians are hungry for creative and economic innovation, they are, more than ever, hungry to strengthen the core of their traditions.

Cultural Meaning

Nostalgia is everything to an Italian palate. So are relationships. Although larger food chains and grocery stores are trending, there is still a strong and regular desire to shop locally. How do GI products interact with everyday eating? How can we trust that the story behind the label is true? Some Italians do not support the GI system; there are many barriers to entry (certification costs, registration, legal oversight, documentation, North versus South quarrels) that prevent many from participating. Others detest the European Union. In a conversation with my elderly neighbors, Don Donato and his wife, Luciana, I asked their view on Italian Geographical Indications. Don Donato was quick to answer: “We do it because France did it, and we always have to compete with France. We have Italian food in a French system. Even the supermarkets are from France (Carrefour, Auchan in Veneto)… the problem is that Italians are very bad organizers. We have the good food, and the government doesn’t trust us with it.

His wife does the food shopping, and said she never really noticed the food labels until last year, when she read about it in the paper. She generally keeps to the butcher, bakery, and produce shop in our small village, but goes to the shopping centers once or twice every month with her children’s families. Two things regularly astonish her: the amounts of products in the aisles, and the prices. Having choices, she told me, is very expensive. “If I want lentils from Umbria, we will go there. I am not about to pay so much for a bag of lentils. These are things that are made very well in my own area.” She told me that food is only as good as the person making it, and she can make any lentil taste Italian.

GI advertisement
GI brands advertisement in Italy.

Can you taste the difference between a GI product and a non-GI product When it is late in the evening, and someone has prepared a beautiful Italian meal, simple and warm—what is the role of Geographical Indications for regional foods?

If my Swedish friend had known, at the least, to look for red and blue symbols on olive oil labels, his search would have been much simplified. He was looking for the best representation of an Italian olive oil, and those certification marks would have spoken for the people, processes, and places that make the oil authentic—as so the label would ideally have us believe. Later, I curiously asked which bottle he had selected from the large Roman grocery store. He laughed when he told me, “I don’t remember the name, but I bought an expensive one.” He continued, “But when I got home, I went to use it and saw, written right there on the backside: 100% California Olives.”

These contradictions make Italian food fascinating. The conversation continues…

Top 15 highest value (by production numbers) Italian Geographical Indications, 2018 (source: ISMEA—Qualivita)

Product Minimum value 2016 Minimum value 2017 % Change
Parmigiano Reggiano DOP €1.123 €1.343 +19,5%
Grana Padano DOP 1.293 1.293 0,0%
Prosciutto di Parma DOP 816 850 +4,1%
Mozzarella di Bufala Campana DOP 372 391 +5,0%
Aceto balsamico di Modena IGP 381 390 +2,5%
Gorgonzola DOP 316 356 +12,8%
Prosciutto di San Daniele DOP 293 304 +3,8%
Mortadella Bologna IGP 326 301 -7,4%
Bresaola della Valtellina IGP 220 224 +2,2%
Pecorino Romano DOP 251 155 -38,0%
Pasta di Gragnano IGP 107 115 +7,2%
Speck Alto Adige IGP 100 109 +9,4%
Asiago DOP 95 98 +2,8%
Mela Alto Adige IGP 132 88 -33,2%
Mela Val di Non DOP 75 65 -14,0%

Wine

Product Minimum value 2016 Minimum value 2017 % Change
Prosecco DOP €629 €631 +0,3%
Conegliano Valdobbiadene – Prosecco DOP 161 184 +14,0%
Delle Venezie IGP 169 114 -32,7%
Asti DOP 103 107 +4,0%
Terre Siciliane IGP 82 107 +29,9%
Amarone della Valpolicella DOP 83 103 +23,4%
Alto Adige DOP 82 100 +22,3%
Chianti Classico DOP 112 98 -12,6%
Barolo DOP 79 89 +12,3%
Valpolicella Ripasso DOP 63 86 +35,9%
Chianti DOP 87 81 -6,7%
Veneto IGP 101 79 -21,9%
Brunello di Montalcino DOP 61 72 +18,3%
Montepulciano d’Abruzzo DOP 67 63 -6,0%
Trentino DOP 50 51 +1,7%

Source References

Recommended Further Reading

NOTE: This article’s featured image is a view of Govone, Cuneo, from its castle. [Photo by Paolo Rigiroli].

[Thoughts on the Table – 74] Commercial vs. Domestic Kitchens and Italian Food Knowledge, with Simon Pagotto

Restaurateur and Italian food ambassador Simon Pagotto is back for another great chat!

In the first part of the episode, Simon talks about commercial kitchens and how they differ with respect to domestic kitchens. For instance, he discusses timing, the benefits of professional equipment, dealing with large quantities, and achieving a consistent product.

In the second part, Simon goes through a list of 12 questions he’s been asking other Italian food ambassadors to test their knowledge. You can read the question below, join our chat to hear my answers! Do you agree? 🙂

Questions for Italian food ambassadors

  1. What dairy is in a pasta Carbonara?
  2. Is chicken acceptable in a pasta and if not, why not?
  3. Is there a right way to eat spaghetti? Is the use of a spoon acceptable?
  4. Why do they call Parmigiano Reggiano the king of cheeses?
  5. What’s your favourite pizza excluding a Margherita?
  6. Name another rice dish that doesn’t have the words risotto, arancini or suppli in the name.
  7. Does the word Ragu belong to just one plate or place?
  8. Do you know of a seafood dish that is served with cheese, if so what is it?
  9. Do you consider an area of Italy food more pure than any others?
  10. Do have a favourite region for food and what makes that region so special to you?
  11. Do you know some of the other regions of food as well as your favourite region?
  12. (Optional) Have you ever had a slightly warmed (so the fat just goes clear) salami sandwich on bread with an egg fried in the fat? Or a googy egg (just boiled eggs mashed with olive oil, s & p and fresh chopped parsley) bruschetta for breakfast? No need to answer that one, just try it sometime. LOL.

If you missed it, check out Simon’s first episode here.

During the show, we mention several dishes including Canederli, Amatriciana, and Carbonara.

   

Italian Words Gone Wrong – 6 Mistakes Native Italians Don’t Make

For a narrated version of this article, please check out: Italian Words Gone Wrong – Mistakes on the Menu

Even though Italian food is prominent in North America as well as other English speaking countries, restaurant menus often use Italian words in ways that are not even remotely close to what would sound natural to a native Italian. And it isn’t just because of spelling mistakes, the grammatical and logical use of Italian words is also frequently incorrect.

This post started as a chat with two Twitter friends, Cecilia Razelli (@cocci_ge) and Carlo Settembrini (@csettembrini.) Cecilia found it amusing that I titled one of my articles “Formaggio Cheese,” given that she had noted a similar trend with constructs like “salsiccia sausage” and “prosciutto ham” (if you don’t see why Italians can find this amusing, keep reading!) Then Carlo joined the conversation, expanding to other types of mistakes that English speaking people make when using Italian words. We kept chatting on Twitter for a bit, then we moved the conversation to a shared Google Document, which eventually became the outline for this article. I would like to thank Cecilia and Carlo for engaging in this collaboration – literally, this post wouldn’t have happened without you!

To help illustrate the variety of errors that are commonly made when non-experienced Italian speakers use the Italian language, we grouped the mistakes according to their nature into six distinct families. So, let’s get started!

1. Spelling

When native Italians look for authentic Italian restaurants abroad, they often assess their authenticity merely on the number of spelling mistakes they can spot on the menus. Since the Italian language is mostly phonetic (i.e. written as pronounced,) there are no spelling competitions in Italy – spelling is generally not an issue over there(1)! This is why spelling mistakes stand out even more to the Italians.

Some spelling mistakes seem to reflect the way Italian words tend to be pronounced by English natives. Take ‘focaccia’ as an example: its misspelled counterpart ‘foccacia’ is gaining popularity because it’s closer to how it sounds in English. At other times, alternate English spellings appear to reflect the dialect of the first Italian-Americans. Words like ‘Cappicolla’ and ‘Macaroni,’ for instance, bear clear signs of a southern Italian heritage as opposed to their national counterparts: ‘Capicollo’ and ‘Maccheroni.’ Other words, like ‘linguini’ and ‘zucchini,’ reflect a combination of causes: their dialectal origin and the way the correctly spelled ‘linguine’ and ‘zucchine’ sound when read with an English accent.

To a native Italian, it’s bad enough to hear a misspelled word, but things get even worse when the alternate spelling has a different meaning in Italian. For instance, ‘panini’ is sometimes misspelled as ‘pannini.’ Now, while ‘panini’ is a diminutive of “pane,” which means ‘bread,’ the word ‘pannini’ is a diminutive of ‘panni,’ which is equivalent to “items of clothing” or “rags.” So now you know why a native Italian may get a giggle when they read that the chef’s special is the “house pannini.”

2. Plural vs. singular

Even when spelled correctly, Italian words may be misused in the context of a sentence because of an incorrect “grammatical number.” A classic example of this mistake is using the word ‘panini’ (which is the plural of ‘panino’) to refer to a single sandwich. It’s not clear why the plural ‘panini’ entered the English language instead of the singular ‘panino,’ although one theory is that ‘panini’ is assonant with other Italian-sounding words like ‘linguini’ and ‘zucchini.’ Regardless, a sentence like “I’d like a panini” sounds to a native Italian as wrong as “I’d like a sandwiches.” And it goes without saying that the word “paninis” doesn’t make any sense to a native Italian since it’s a double-plural. The same mistake occurs when ‘biscotti’ is used to refer to a single cookie (in Italian it’s the plural of ‘biscotto.’) The word ‘gelati’ instead is often used interchangeably with the word ‘gelato,’ when in reality it’s its plural form and should be used when referring to two or more Italian ice creams.

When using the English language, however, nobody is expected to use Italian grammar. Therefore, words like ‘paninos,’ ‘gelatos,’ and ‘pizzas’ are perfectly acceptable. In fact, Italians do the same with English words: they adopt the singular form and use it interchangeably both as singular and as plural (“un computer, due computer” = ‘one computer, two computers.’)

3. Feminine vs. masculine

In the Italian language, nouns have gender. Moreover, articles and adjectives must match the gender of the nouns they are used with. Because of this, besides knowing if nouns are plural or singular, in order to write proper Italian one must know the gender of nouns. Luckily, most of the times it’s easy to tell if a word is masculine or feminine: if it ends in ‘a’ it’s feminine; if it ends in ‘o’ it’s masculine (this for singular words, for plural words it’s ‘e’ for feminine, ‘i’ for masculine.) So, for example, because ‘pizza’ is feminine, one should say ‘pizza classica,’ not ‘pizza classico.’ And it’s ‘pasta ai gamberi,’ not ‘pasta alle gamberi.’ Consistency is important!

4. Adjective vs. noun

Many Italian dishes bear colorful names also thanks to the use of descriptive adjectives. As an example, ‘Bolognese’ means “from the city of Bologna.” When native Italians use words like ‘bolognese’ to refer to the famous kind of ragù (a generic word for meat sauce), they say “alla bolognese,” meaning “in the style of the city of Bologna.” Although it’s acceptable to say “Bolognese sauce” (“salsa bolognese,”) it doesn’t make sense to say: “I’ve had pasta with Bolognese” (leaving out the noun.) The sentence: “I’ve had Bolognese pasta” is also likely incorrect since it means “I’ve had pasta from the city of Bologna” with no reference to its sauce. Worse yet, if you order “a Bolognese” in a restaurant, it will sound like you are ordering a person from Bologna – that would be a very dubious kind of meat sauce!

Similarly, ‘Parmigiano’ or ‘Parmigiana’ means “from the city of Parma” (referred to a masculine/feminine subject respectively.) As for the famous eggplant dish, however, it’s equally correct to say “melanzane alla parmigiana” (“parmesan eggplants”) or “parmigiana di melanzane” (“parmesan of eggplants,”) the latter using ‘parmigiana’ as a noun.

And to conclude this category of mistakes, let’s not forget that the word ‘balsamic’ is an adjective, and it means “curative,” or “having the same properties of a conditioner” (‘conditioner’ = ‘balsamo’ in Italian.) It makes no sense to an Italian to use ‘balsamico’ without a noun or a pronoun. So, you can’t have anything like “I’ll have balsamic on my salad.” Balsamic what?

5. Generic vs. specific

‘Formaggio cheese,’ ‘salsiccia sausage,’ ‘prosciutto ham’ don’t make sense to a native Italian because they are redundant. ‘Formaggio’ is Italian for cheese, ‘salsiccia’ is Italian for sausage, ‘prosciutto (cotto(2))’ is Italian for ham. So, in Italy, all you are saying when you say ‘salsiccia sausage’ is “sausage sausage,” or “‘ham ham,” “cheese cheese.” We know the prospect of Italian food is exciting, but just one term will do!

As for the origin of this construct, it may come from the North American practice to use generic product names combined with specific adjectives. For instance, people say “cheddar cheese,” or “tuna fish,” when really ‘cheddar’ or ‘tuna’ can’t be anything other than ‘cheese’ and ‘fish’ respectively.

Interestingly, however, ‘gelato ice cream’ is technically correct since gelato is not exactly Italian for ice cream: it’s a particular kind of ice cream (denser, less sweet, and less fat.) Because of this, it may be justifiable to use ‘gelato ice cream’ as a marketing strategy to indicate a specialty product (likely to be sold at a higher price.)

Also technically correct is ‘espresso coffee’ since ‘espresso’ is indeed descriptive of a distinct kind of coffee extraction. In Italian coffee bars, however, people just call it ‘espresso,’ or even simply ‘coffee’ since the coffee sold in coffee bars is almost exclusively espresso. When ordering a coffee, Italians also often shorten the name when they order an espresso variation, which comes with its own descriptive adjective. Examples are ‘corto’ (short), ‘macchiato’ (stained or spotted with steamed milk,) ‘corretto’ (corrected with liquors or spirits,) etc. Sometimes they even leave out the noun altogether and order directly a ‘macchiato,’ which ironically also happens in North America.

The construct: ‘ricotta cheese,’ instead, is completely wrong since ricotta is technically not even cheese (being it made from whey, and therefore considered just a dairy product, or ‘latticino’ in Italian.)

In the Italian language, the following are generic names as well:

  • ‘Panino’ is the generic name for ‘bread roll’ or ‘sandwich,’ whether grilled or not.
  • ‘Biscotto’ is the generic name for ‘cookie,’ though Italian cookies tend to be crunchy, rather than chewy.
  • ‘Antipasto’ is the generic translation of ‘appetizer.’ Not a particular kind of appetizer made of pickled vegetables, olives, and often tuna, or (worse) this “invention” from Kraft.
  • ‘Latte’ is the generic name for milk, cold milk to be precise – which is what you would get if you ordered a ‘latte’ in Italy. The proper name for the espresso-based drink is ‘latte macchiato’ (steamed milk stained or spotted with coffee.)

6. Food vs. preparation

To end the list of mistake families, we can’t leave out one of the most mysterious ones exemplified by the Italian-American dish called Shrimp Scampi. Scampi, plural of scampo, is a crustacean similar to a small lobster. For some reason, it also became the name of a preparation (based on tomato, garlic, and white wine) that is generally used for shrimp and other crustaceans. But if “Shrimp Scampi” makes no sense to a native Italian because it’s essentially “Shrimp Shrimp,” Olive Garden’s Chicken Scampi makes even less sense, since it’s like saying “Chicken Shrimp.”

Sometimes Shrimp Scampi is instead used to refer to a crustacean, possibly just to make a dish sound more mysterious, or “elevated,” and definitely more “Italian.” Dishes like “Linguine with Shrimp Scampi” from “Barefoot Contessa” Ina Garten are a clear indication of how mainstream this misconception has gone. It goes without saying that actual Scampi are nowhere in the ingredients.

To make matters worse, dictionaries such as the Merriam-Webster define ‘scampi’ as “a usually large shrimp; also: a large shrimp prepared with a garlic-flavored sauce,” also reporting ‘scampi’ as a singular noun with an invariant plural form. Fortunately, heroic bloggers like my friend Frank Fariello set the record straight by correctly explaining the naming issue behind this dish.

To end the category and this article, ‘Calamari’ is another example where non-native Italians may confuse an ingredient with its preparation. Whereas in Italian it generically means ‘squid,’ outside of Italy, and especially in North America, it refers to its deep-fried ring-shaped slices.


(1) In some regions of Italy, Italians make certain kinds of spelling mistakes due to how words sound in their dialects. As an example, those who speak a Venetian dialect tend to drop double consonants. In southern Italy, instead, double consonants tend to be added where they don’t belong (e.g. Carabbinieri instead of Carabinieri.)

(2) In Italy, there are two kinds of prosciutto: ‘cotto’ (“cooked” similar to ham) and ‘crudo’ (“raw, cured.”)